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NEW YORK, N. Lerentee McCray Jersey .Y. - Forget slapstick and sex in Super Bowl ads: This year, serious was the name of the game.Nationwide ran an ad on preventable childhood death. Carnival struck a sombre note with a voiceover by John F. Kennedy speaking lyrically about the sea. And a public service announcement by coalition No More depicted a chilling 911 call from a battered woman to demonstrate the terror of domestic abuse.Other advertisers had positive, albeit equally serious themes: McDonalds said it would let some customers pay with acts of kindness, Coca-Cola showed online negativity and bullying turning positive and Procter & Gambles ad for its Always feminine products brand tried to redefine what it means to do things like a girl.Its a shame there arent any commercials for antidepressants because these commercials make me want some, said Jon Early, who was watching the game in New York with friends. Football is supposed to be an escape.The serious tone is an effort to win over Americans who have a lower tolerance for crass ads with an overuse of sexually explicit themes and sophomoric humour. They also have short attention spans these days, thanks to the bite-sized communication of social media.The serious spots were a continuation of a trend that started last year when advertisers shied away from the tactics that had been commonplace during Super Bowl. The difference this year is that many of the serious ads had an overarching message to live better, think better and be better.With 30-second ads costing $4.5 million for the chance to market their brand to 110-plus million Americans, advertisers were trying to stand out by marketing socially conscious messages. In the process, they hoped to boost the image of their brands.The Super Bowl reflects whats happening in the country, said Tim Calkins, a marketing professor at the Kellogg School of Management at Northwestern University. Maybe in the country today were a little more reflective and a little more pensive.SERIOUS TONEA Microsoft ad with a voiceover by rapper Common told the story of Braylon ONeill, a boy who was born missing the tibia and fibula bones in both of his legs so he had to learn to live with prosthetic legs developed by Microsoft.The ad struck some similar notes with Toyotas Camry ad, which featured Paralympian Amy Purdy, who also has prosthetic legs snowboarding and dancing set to a speech by Muhammad Ali that ends Ill show you how great I am.Some serious ads bordered on sober. Nissan returned to the Super Bowl after 18 years with an ad featuring the story line of an up-and-coming race driver and his wife struggling to balance work and raising their son. In a jarring detail that many on social media pointed out, the ad was set to Cats in the Cradle by Harry Chapin, who was killed in a car crash.And a Nationwide ad showed a boy riding a school bus and lamenting hell never learn to fly, or travel the world with my best friend, or even grow up, because he died in an accident. The ad was aimed at stopping preventable childhood accidents, but Charles Taylor, marketing professor at the Villanova School of Business in Pennsylvania, said it received the most negative response from his ad viewing panel.Its just playing with fire focusing on an adolescents death in the context of the Super Bowl, he said.POSITIVE BUT SERIOUSOther advertisers tried to implore people to do positive things.In apparent commentary on how heavily food companies market to Americans, Weight Watchers Super Bowl debut ad showed pizza, doughnuts in large portions with an ominous voiceover saying You gotta eat, right? A tagline said Weight Watchers can help members take control.But it didnt resonate with all viewers, many of who were at Super Bowl parties eating snacks. Some people are saying it made them want to eat more than anything, said Villanovas Taylor.Meanwhile, fast food chain McDonalds announced it will randomly select customers who can pay for their food with acts of goodwill, such as calling their moms and telling them they love them as part of a Valentines Day promotion that starts Monday.Humour IN BETWEENNot all ads were serious, though.Nationwides other ad showed Mindy Project star Mindy Kaling walking around New York believing she is invisible and doing scandalous acts, including sitting naked in Central Park and going through a car wash. Then, she tries to kiss actor Matt Damon, but as it turns out, he can see her. The idea is Nationwide doesnt treat customers like theyre invisible.Naomi Zikmund-Fisher, a psychotherapist watching the game in Ann Arbor, Michigan, said the ad appealed to her. It sucked you in as a plot and then ruined it for her, she said.Another ad scored early. Chevrolets spot before kickoff appeared to be a live game feed that turned into static and a blank screen, shocking some viewers. Chevrolet used the trick to show that its Colorado truck has 4G LTE Wi Fi, allowing for live game streaming in the truck.That one got all of our attention, said Kirin Jessel, who watched the game with co-workers in Oakland, Calif. We were thinking Oh my God, whats happening. Authentic Jaguars Jerseys For Sale . In a pregame tribute commemorating his final contest at Coors Field on Wednesday night, Helton caught the ceremonial first pitch from his daughter with his wife, younger daughter and good friend Peyton Manning watching from the field. Corey Grant Jersey . It was the quickest three-goal sequence in Olympic history, with the latter two coming just eight seconds apart. Kessel, Lamoureux and Kendall Coyne all scored twice for the Americans, and Molly Schaus made 10 saves in her Sochi debut. http://www.cheapjaguarsjerseysonline.com/?tag=niles-paul-jersey-online .com) - Matt Beleskey has helped give the Anaheim Ducks some scoring depth and hell look to stay hot on Wednesday night when his club hosts the struggling Philadelphia Flyers. BALTIMORE -- Manny Machado watched the previous two games from the bench, and he didnt much like the view. In his return to the Baltimore Orioles lineup Sunday, Machado enjoyed a far better sight: A ball soaring off his bat and over the 25-foot scoreboard in right field. Machado and Nelson Cruz homered, Steve Pearce had three hits and the Orioles beat the Cleveland Indians 4-2 for a split of the four-game series. During a 13-inning game Thursday night, Machado was pulled because of a right groin strain. He sat down Friday, then again Saturday before returning to his customary No. 2 spot in the lineup in the series finale. After a first-inning walk and a third-inning strikeout, Machado hit an opposite-field drive to right against Trevor Bauer (1-2) to put Baltimore ahead 3-2 in the fifth. As soon as the ball cleared the fence, Machado celebrated his second homer of the season with a joyous fist-pump. "It was just the adrenaline rushing," he said. "I thought the ball was going to be off the wall, and then obviously the ball kept carrying. My emotions came out a little bit." The 21-year-old Machado missed April after undergoing off-season knee surgery and was batting .229 with one homer and three RBIs before connecting. As frustrating as his slow start was, the groin injury was even more infuriating. So, after sitting for two days, the All-Star third baseman was delighted to be back. "It was a relief I was just able to run the bases and run and take some swings in the game," he said. "That was the biggest relief, obviously. That was the icing on the cake with the home run." Better yet, he felt pretty good afterward. "It still bothers me a little bit, but nothing too crazy," Machado said. "Feels much better than what it was initially when it first happened. Were just going to keep treating it and hopefully it will get better." Miguel Gonzalez (3-3) bounced back from a shaky start to hold the Indians to two runs and four hits over six innings. Hes 3-0 in three career starts against Cleveland. Zach Britton, the third Orioles reliever, worked a perfect ninth to earn his second save and complete the five-hitter. In the fifth, one out after Machado went deep, Cruz hit his major-league leading 16th home run on a 3-2 pitch. "The more games that I play the more comfortable I feel," said Cruz, who signed a one-year contract in late Feebruary. Brandon Linder Jersey. "Its been a blessing to be a part of this team. To be able to contribute and have the team win, its been good." Pearce was playing first base for Chris Davis, who was placed on paternity leave before the game. Pearce matched his career high for hits in a game, scored Baltimores first run and also had an RBI. Bauer allowed four runs and six hits in 4 1-3 innings, the second-shortest of his 11 career starts. The right-hander struck out eight, including Nick Markakis and J.J. Hardy twice each. "I thought right from the get-go he was having a tough time commanding his fastball," Indians manager Terry Francona said. "He was a lot in deep counts. His stuff was good, but a lot of it was elevated." Bauer made no excuses. "My worst command of the year," he said. "Felt great. Felt good all day. Just couldnt throw the fastball where I wanted to." Cleveland did all its scoring in the first inning, got only two at-bats with runners in scoring position and absorbed its second loss in seven games. "I think were playing good baseball," Bauer said. "I wish I had given the team more of a chance to win today." The Indians used two hits and a walk to load the bases with no outs in the first before Lonnie Chisenhall and Nick Swisher delivered run-scoring flyballs. It was the second sacrifice fly in 241 career games for Chisenhall and Swishers fourth this season. Baltimore got a run in the second when Pearce singled, stole second and scored on a bloop single by Jonathan Schoop. In the third, Pearce hit an RBI single after Cruz doubled with two outs. NOTES: In addition to placing Davis on paternity leave, Baltimore added C Nick Hundley to the roster, recalled RHP Preston Guilmet from Triple-A Norfolk and optioned INF Steve Lombardozzi to the same minor league club. ... Swisher returned after missing two games with a sore knee. Indians SS Asdrubal Cabrera (leg) missed a third straight start but entered as a pinch hitter in the eighth. ... The Orioles will send Chris Tillman to the mound Monday against NL Central leader Milwaukee. 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